Point of Purchase
Our offset press capabilities run the gamut from 40" to very large-format 73". We offer total account management and distribution of complex retail signage programs and all types of point-of-purchase materials.
Our expertise is in the design, production, kit-packing, and distribution of a wide variety of POP/POS materials including:
- Posters and Banners
- Die Cut Overheads
- Counter Displays
- Floor Displays
- Window Signs
- Ceiling Signs
- Standees
- Endcaps
- Danglers
- Headers
We serve nationally recognized retailers and brands, helping clients differentiate themselves in the competitive and fast-paced retail space. We offer a single source for pre-press, printing, finishing, kit-packing and fulfillment. Services include:
- Structural Design and Prototyping
- Design and concept assistance
- Prototyping
- White sample creation
- Digital Prepress Workflow
- Direct-to-Plate
- Dedicated FTP site for file submission
- Large-format inkjet proofing
- Expert color correction
- G7 Master Printer Certification
- Manufacturing Expertise for the Retail Market
- Nearly 50% of our business is in the POP/POS category
- Large-format 73" printing capability
- Nine offset presses; in-line aqueous, UV, matte, and dull coating capabilities
- Substrates include SBS, styrene, vinyl, static cling, StopLight
- Vegetable oil-based inks
- One-Stop Shop
- Integrated pressroom and in-house finishing
- Die cutting, blanking, flat cutting, mounting
- Full service kit-packing and fulfillment
- Inventory Management Systems
- Bar-coding and inventory tracking
- On-line ordering
- Internet-based ordering system of pieces and kits
- Drop shipment services directly to retailers with shipment tracking and reporting
- FCP® Store Stats In-Store Marketing Support
After shipping a POP kit, we track up to 10% of randomly chosen or specific stores at no cost. Store Stats provides detailed project reports, audit information, performance evaluation, and tracking program utilization. A call is placed to the store manager to:
- Track arrival of kits
- Verify completeness of kits
- Report on installation restrictions
- Substantiate overall satisfaction with the contents of kit
- FCP® SORDS (Sales Order Retrieval and Distribution System)
The main purpose of SORDS is to allow a seamless, simple and secure way for our customers to individually review, retrieve, allocate and track existing inventory and distribution of printed POS materials from the FCP® warehouse into the retail supply chain via the internet. The system is currently being utilized for a growing list of printed materials including POS, packaging, fixtures and promotional giveaways.
"Flower City Printing exemplifies what we look for in a partnership with a printer/supplier. From quotation to preflight to art/proofs to order processing/printing- with all departments doing what it takes to meet the ever increasing demands of our customers and achieving the speed to market that is needed and dictated by the large retailers of our time." Materials Manager, Packaging Corporation of America |